“Thailand Shopping and Dining Paradise 2018” campaign
The Tourism Authority of Thailand (TAT) in cooperation with strategic partners in the public and private sector recently announced the grand opening of the “Thailand Shopping and Dining Paradise 2018”, aimed at encouraging Thai and foreign visitors to shop during the Green Season. The three-month long campaign is from now until 31 August.
Mrs. Suchitra Jongchansittho, TAT Deputy Governor for Tourism Products and Business, said: “TAT has set a plan to promote both domestic and international markets in terms of encouraging visitors to spend and expand the middle- and high-end market segment. The “Thailand Shopping and Dining Paradise” campaign will stimulate economic circulation and income distribution to secondary tourist destinations by offering a variety of quality products and services that are internationally accepted.”
This campaign also presents the charm of Thai cuisine and famous dining areas in Thailand, which is the centre of delicious food with selections of both street food and fine-dining restaurants.
Mrs. Sujitra also thanked the partners for their ongoing cooperation in organising such activities every year and said that TAT hopes to receive such cooperation and support in the future to promote the country as a paradise for foodies.
Mr. Korawit Wongprasert, TAT Executive Director of the Tourism Investment Department, said: “The campaign will be held during 1 June – 31 August, 2018, in Bangkok and secondary tourism cities, which are important economic cities. This will cause the circulation and distribution of income in both primary and secondary cities. The aim is to offer quality products to both Thai and foreign tourists. The target groups of this campaign are 40% of foreign visitors (ASEAN countries, East Asia, South Asia and Oceania), and 60% of Thai visitors, with the concept of organising special events to stimulate sales in different areas.”
Last year, the “Thailand Shopping and Dining Paradise” campaign received very good feedback with more than 1,000 local entrepreneurs participating in the campaign and generating more than 1.8 billion Baht in for the Thai economy during the campaign period.
For this year, TAT will continue to focus on encouraging shopping activities in major cities and towns in the border economic zones, in response to the government’s policy of promoting secondary tourism cities.
The activities are divided into two parts: promotional activities from entrepreneurs and the event’s activities, which will be held in four targeted areas, including from 8 -10 June at Mae Sot, Tak, which was the second time this event was held, received very good feedback from Thai and Myanmar visitors with estimated total sales of 760,000 Baht; 15 – 17 June, in Bangkok; 29 June – 1 July, at Mueang Buri Ram; and 6 – 8 July at Mueang Udon Thani. Visitors will find many quality local and Thai designed products and services including premium tour services, DIY and CIY activities, lucky draws, games and also, performances both traditional and by famous singers and celebrities.
The event in Bangkok took place at MBK Avenue, MBK Centre, featuring many premium products and restaurants, a fruit buffet under the theme of “Fruit Food Fest”, and traditional performances as well as those by celebrities; such as, Boy Pakorn and Nont Thanon on 15 June, Season 5 band on 16 June, and Marium Grey on 17 June. In addition, there were DIY and CIY activities for visitors, and an interview with M.L. Parson Swasdi, a guru from a famous radio show “Ink Eat All Around” of 93 COOL Fahrenheit. Visitors could also win many prizes from various games and activities; such as, with every 300 Baht of purchasing goods, visitors received a coupon for a chance to win an air ticket from Thai Smile Airways, souvenirs from TAT and other sponsors.
The TAT expects that the “Thailand Shopping and Dining Paradise 2018” campaign to attract tourists, stimulate the economy and increase tourism revenue in Thailand like in the past year.
source: TAT News
