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Challenge Yourself to BE EXCEPTIONAL with PCEB and TTGmice at BE @ Penang 2018

BE EXCEPTIONAL

Penang Convention & Exhibition Bureau (PCEB) announced another exciting partnership with TTGmice – the ‘Are You A Penang Business Events Guru?’ digital contest for the third edition of its Business Events industry conference – the BE @ Penang 2018.

Held on 6 & 7 December 2018 at the Setia SPICE Convention Centre, Penang, BE @ Penang 2018 is themed “BE EXCEPTIONAL: Breaking Barriers. Conquering Mountains.” Headlining the conference is the Keynote Speaker Nina Freysen-Pretorius, the current president of the International Congress and Convention Association or ICCA.

“Perfect scorers on the contest will stand a chance to redeem economy flights into Penang from any Asia-Pacific country, with 3 nights’ accommodation and a free pass to attend BE @ Penang 2018. This would be a great opportunity to find out how familiar Penang is to the Business Events industry,” said Ashwin Gunasekeran, Chief Executive Officer of PCEB.

Among the topics that will be covered at BE @ Penang 2018 are key areas and trends for business opportunity within the global conference, meetings and exhibition sectors; new factors that drive businesses to a destination; challenges faced by second-tier destinations in branding and marketing to the European association market; and key tactics to attract businesses from China and India.

“BE @ Penang 2018 will host 20 expert international and local speakers from the Business Events and business industry. The conference is expected to welcome 400 delegates from around the world,” said Ashwin.

BE @ Penang 2018 is open to meeting planners, destination management companies, professional conference organisers, suppliers, and Business Events owners and buyers from anywhere in the world.

The conference registration fee is affordably priced at RM500 for the first delegate and RM400 for the subsequent delegates for those who are PCEB’s industry partners and members of the Malaysian Association of Hotels. Non-member’s registration fee is RM600 for the first delegate and RM500 for the subsequent delegates.

Headlining the conference this year is Keynote Speaker Nina Freysen-Pretorius, the current president of the International Congress and Convention Association or ICCA.

Among the topics that will be covered at BE @ Penang 2018 include key trends for successful business opportunities within the global conference, meetings and exhibition sectors, leveraging on new factors that drive businesses to a destination, addressing challenges in branding and marketing to the European association market, analysing strengths of second-tier destinations in attracting international Business Events and many more crucial topics on leadership, technology and media.

BE @ Penang 2018 is owned by PCEB and is co-organised by Anderes Fourdy, one of Malaysia’s leading Professional Conference Organisers, and is supported by Setia SPICE Convention Centre, Shangri-La Resort & Spa Penang, Hotel Equatorial Penang, Olive Tree Penang, and Vistana Hotel Penang.

The conference is also supported by Malaysia Association of Hotels, Penang Chapter and &samhoud, a world-class management consultancy firm that is the content curator.

Further information and registration for BE @ Penang 2018 can be done via the conference website, www.beatpenang.com.


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